MIRM
The Master in Residential Marketing (MIRM) represents the pinnacle of new home sales education because it represents years of industry experience, serious coursework requirements and a one-of-a-kind requirement for a successful case study to complete the designation.

That means that there are not a lot of MIRM designees in the market, but those who are, are the leaders in their field.

The Master in Residential Marketing (MIRM) designation is the highest achievement for new home sales and marketing professionals. Earning the MIRM designation sets you apart from the competition and increases your marketability because it demonstrates commitment to continued industry knowledge and professionalism.

CMP
As the home building industry rebounds, builders and developers are looking for qualified salespeople. The Certified New Home Marketing Professional (CMP) is a mid-level designation that will help you manage the sales and marketing function of a new home community and boost your career.

The CMP designation tells home builders that you’re knowledgeable about new home construction and the advantages of a newly built home so you can present the best case to potential home buyers. You understand how consumers shop today and you’re ready to employ every marketing advantage in your arsenal.

Give yourself the sales edge with the CMP and watch your new home sales career take off.

How to Earn Your MIRM
How to Earn Your CMP

MIRM/CMP Course I: Principles of Residential Marketing: Research & Analysis

Understand the foundation of new home research and analysis and apply it with experiential in-person activities.
The Principles of Residential Marketing: Research & Analysis Online component (part 1) must be completed prior (and is a pre-requisite) to the classroom version. Click here to learn about CMP/MIRM II - Principles of Residential Marketing: Strategy & Implementation.

Part 1: The online component will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional. By completing this online component of the course, you will be able to:

Understand roles and responsibilities of builders and developers for development of a community.
Define, conduct and compare market research to determine location, product and target market.
Understand the macro and micro aspects that must be analyzed for site selection.

You will be asked to bring completed materials from the online component for use in activities in the classroom (part 2) so it is critical that you complete all aspects of the online course and prepare accordingly before coming to the classroom.

Once you register and pay with the Greater Atlanta HBA, you will receive a link and coupon code for the online class.

ONLINE CLASS ACKNOWLEDGEMENT: I understand that I will not be allowed into the classroom unless I have completed the online pre-requisite and will bring my online certificate of completion with me. I also understand that bringing a copy of my completed homework will enhance my experience in the classroom. I understand that if I do not complete the online course and am not permitted to attend the class component, I will not receive a refund of my registration fees. (You will be asked to sign this acknowledgement when you register online)

Part 2: The classroom component applies the research and analysis concepts through hands-on training using your completed exercises (required) from the online component. You will deepen your understanding of the key aspects of adaptability, evaluations, level of control and flexibility to achieve successful development projects.

Learn how to continually revisit and revise strategies based on ongoing research. By completing this component of the course, you will be able to:

Create a pro forma and annual budget and be able to explain the impact of financial considerations on development decisions.
Apply research findings to your product to ensure success with your target audience.
Complete a detailed product analysis, comparing your product’s value and purchase process to other builders, communities and resale.
Apply best practices for evaluating the product design, pricing and marketing campaign

Special Instructions: ONLINE (part 1) must be taken prior to CLASSROOM (part 2) and the worksheets completed during the online portion must be brought to the classroom portion of the course.

Students are strongly encouraged to take Research & Analysis before Strategy & Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations.

Pre-registration is required for this course.
No walk in registrations will be allowed.

Session facilitator Meredith Oliver, MIRM, MCSP, CSP is a sales and marketing strategist. She is the founder and creative director of MeredithCommunications, a digital marketing agency in Raleigh, NC. Meredith holds a Masters Degree in Communication Technology and is the author of three books, Click Power, FANtastic Marketing, and FANtastic Selling. She is a professional speaker and holds the prestigious CSP (Certified Speaking Professional®) designation, the highest designation conferred by the National Speakers Association. She also is a MIRM (Master in Residential Marketing) and MCSP (Master Certified Sales Professional). Meredith received the MIRM Designee of the Year Award at the 2017 NAHB International Builders Show. You can learn more about her at www.MeredithCommunications.com and follow her on Twitter @MeredithCSP.

Sign in begins at 7:30 a.m.

This session qualifies under the Rules of the Georgia State Licensing Board for Residential and General Contractors for six (6) continuing education hourseach for the online and the classroom components. The Greater Atlanta Home Builders has approved this seminar for six (6) CPHB continuing education credits each for the online and the classroom components.

Once the 2 course parts (online & classroom) are completed, you will have 12 (twelve) continuing education credit hours.

CREDIT NOTE: Any session approved for Georgia State Licensing Credit or Georgia Real Estate Credit requires the participant to attend the full session to receive credit. The participant is required to sign in and sign out. Failure to sign in or sign out will result in 0 CEUs/credits for the session. Sorry, no exceptions.

NAHB Designations
This course is required for the following NAHB designations: CMP, MIRM. Each course component is worth 6 Continuing Education Credits for these NAHB designations:
CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

A 48-hour written notice is required for ALL cancellations -- NO REFUNDS FOR NO-SHOWS

Contact Valerie Siegel, Education Manager, for questions or assistance (vsiegel@atlantahomebuilders.com or 678-775-1469).

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CMP/MIRM I - Principles of Residential Marketing: Research & Analysis