Get the edge in the fastest-growing segment of the housing market

Retiring baby boomers are driving a burgeoning market for new and remodeled homes where they can age in place. Will they call you when they are ready to make their move?

Whether you are a builder, a remodeler or a realtor, the Certified Aging in Place Specialist (CAPS) designation says that you have invested in professional development to deliver the highest return for your client. It makes you invaluable not only to aging homeowners but also to their adult children who want their own homes to be safe when grandparents visit. Equally important, the CAPS curriculum as well as to customers who need adaptive modifications for disabled family members of any age.

Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically.

This CAPS I class teaches you the best practices in communicating and interacting with this growing and evolving population.

As a graduate of this course, you will be able to:

Explain the three segments within the Aging in Place market that present business opportunities for building professionals
Implement a process for promoting new opportunities for products and services in the Aging in Place market
Enhance your sales process with effective techniques for the Aging in Place market

Who Should Take This Course?
This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists and trade contractors.

Session facilitator Christine Fortenberry has been building, developing and remodeling for over 40 years. She is a member of the NAHB Education Committee and was the 2015 chair of the CAPS Board of Governors. A graduate of Georgia Tech, Christine is a guest lecturer for the Georgia Tech School of Architecture and other organizations on the subjects of Universal Design and Aging-in-Place in addition to being a multi-certified instructor for NAHB.

Pre-registration is required for this course.
No walk in registrations will be allowed.

Sign in begins at 7:30 a.m.

Discounts are available to companies sending 5 or more attendees to the same class.

Contact Valerie Siegel at 678-775-1469 for more information.

This session qualifies under the Rules of the Georgia State Licensing Board for Residential and General Contractors for six (6) continuing education hours. The Greater Atlanta Home Builders Association has approved this seminar for six (6) CPHB continuing education credits.

CREDIT NOTE: Any session approved for Georgia State Licensing Credit or Georgia Real Estate Credit requires the participant to attend the full session to receive credit. The participant is required to sign in and sign out. Failure to sign in or sign out will result in 0 CEUs/credits for the session. Sorry, no exceptions.

NAHB Education Information:
This course is required for the NAHB Certified Aging in Place Specialist designation.
This course can be an elective for the Master CSP and CGA designations.
6 continuing education credits for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM.

Additional Credit Information:
The National Association of Home Builders is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. This course provides 0.6 continuing education credits for AOTA.

A 48-hour written notice is required for ALL cancellations -- NO REFUNDS FOR NO-SHOWS

Contact Valerie Siegel, Education Manager, for questions or assistance (vsiegel@atlantahomebuilders.com or 678-775-1469).

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Marketing & Communications Strategies for Aging & Accessibility (CAPS I)